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市场营销 Marketing
2021-07-29 22:18  

市场营销

  • 学制:4年,

  • 学位授予门类:管理学类

  • 专业设立时间:2004年

培养目标:

辽宁大学市场营销专业是重点建设的国家级一流本科专业建设点。

学院旨在培养具有国际视野,熟悉跨国公司营销策划、市场开发与营销管理的国际商务人才。

培养方式:

市场营销专业注重学生的外语学习和跨文化沟通,注重学生的专业素养与实践能力的培养。专业知识体系由中外双方共同制定,充分利用辽大、德大、新华集团合作三方的优势资源,引进英方优质课程和优秀师资,实施小班授课。通过案例教学、模拟实验、创新大赛等方式不断优化课程设计,同时定期选派优秀学生赴香港、越南实习实践。

学生可选择在辽宁大学修读两年或三年后去英国德大学习,符合条件的授予辽宁大学和德蒙福特大学双方的毕业证/学位证;也可以大学四年全部在辽宁大学学习,授予辽宁大学的毕业证、学位证。

在辽宁大学修读两年后,如果转入德大会计学专业学习,学生最多可免考ACCA(国际注册会计师)资格认证考试13个科目中的9个科目。

出国条件:

在我院修完大学至少两年课程并成绩合格,英语雅思成绩达到6.0分及以上,学生可自愿选择出国学习。学院协助统一办理出国手续。

主干课程:

微观经济学、宏观经济学、管理学原理、会计学基础、营销学导论、财务管理、商务统计分析、商务沟通与就业能力、创新创业与企业家精神、国际市场营销、商务与营销环境、消费者行为学、营销调研、管理运作、人力资源管理、组织行为学、战略管理、国际商法与公司治理等。

特色优势:

1.培养具备过硬专业能力的、能适应全英文工作环境的国际化高端市场营销人才。

2.中外老师共同授课,小班教学,语言环境良好。

3.外教周由德大优秀师资授课,锻炼学生的语言能力和思维方式,夯实专业基础,提升科研能力。

4.学院拥有专属的高级多媒体设施,满足智慧学习需要。

毕业去向:

市场营销专业学生学业水平扎实、外语精通、综合素质优秀,部分毕业生推荐免试研究生升入上海交通大学、武汉大学、上海财经大学、中央财经大学、对外经贸大学等国内著名高校学习;部分毕业生申请国外研究生升入伦敦政治经济学院、伦敦大学学院、哥伦比亚大学、约翰·霍普金斯大学等世界名校学习,近三年来读研率接近70%;部分毕业生进入中国移动、中国石油、中国银行、中粮集团、南方航空等单位工作。毕业生均实现高水平升学和高质量就业。

Marketing

  • Study Duration:4 years

  • Category of Degree:Management

  • Course Set-up Time:2004

Course Objectives:

The marketing course is a state-level first-class undergraduate course, aiming at cultivating international business talents with an international vision and familiar with the marketing planning, market development and marketing management of multinational companies. 

Teaching Methods: 

The marketing course pays attention to students' foreign language learning and cross-cultural communication, as well as the cultivation of students' professional qualities and practical ability. The professional knowledge system is jointly formulated by both the Chinese and foreign parties. It makes full use of the  superior resources of Liaoning University, De Montfort University and Hong Kong Sunwah Group, introducing high-quality courses and outstanding teaching staff from De Montfort University, with small class teaching mode. Case teaching, simulation experiment, innovation competition and various other ways are adopted to optimize the course design, and excellent students are regularly selected to Hong Kong, Vietnam for practice.

Students can choose to study at De Montfort University in UK after studying at Liaoning University for two years. If qualified, they will be awarded with diplomas/degree certificates from both Liaoning University and De Montfort University. Students can also choose to study in Liaoning University for all four years and be awarded the diploma/degree certificates by Liaoning University.

Students studying at De Montfort University could gain up to the maximum nine exemptions from ACCA exams if you choose the appropriate modules

DMU Entry Criteria: 

Students can choose to study abroad voluntarily, but they need to meet the following criteria

  • Completing at least two years ’study in SWIBS and passing all subjects tests;

  • IELTS score of 6.0 or above.

Our school will assist students to apply for going abroad. 

Course Modules: 

Microeconomics, Macroeconomics, Principles of management, Fundamentals of Accounting, Introduction to Marketing, Financial management, Business Statistical Analysis, Business Communication and Employability, Innovation and Entrepreneurship,  International Marketing, Business and Marketing Environment, Consumer Behavior, Marketing Research, Management Operations, Human Resources Management, Organizational Behavior, Marketing Strategy Management, International Commercial Law and Corporate Governance and etc.

Features and Advantages: 

1. Cultivate international high-end marketing talents with excellent professional abilities who can be well adapted to the all-English working environment.

2. Chinese and British teaching staff deliver courses jointly in small class teaching mode, offering good language environment.

3. Weeks of lectures are given completely by teaching staff from De Montfort University in each semester, which exercise students' language ability and way of thinking, strengthen their professional foundation, and improves their scientific research ability.

4. SWIBS has exclusive advanced multimedia facilities to meet the needs of intelligent learning.

Career Potentials after Graduation:

Marketing course students have solid academic performance, proficient in foreign languages, and excellent overall quality. Some graduates are recommended to study in famous domestic universities without examination, such as Shanghai Jiao Tong University, Wuhan University, Shanghai University of Finance and Economics, Central University of Finance and Economics, University of International Business and Economics and etc. Some graduates apply for for overseas postgraduate studies in London School of Economics and Political Science, University College London, Columbia University, Johns Hopkins University and other world-renowned universities. In the past three years, nearly 70% of our graduates have been admitted to graduate schools. Some of the graduates have joined China Mobile, PetroChina, Bank of China, COFCO and China Southern Airlines. All our graduates have achieved a high-level of further education and high-quality employment.


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