The marketing course is a state-level first-class undergraduate course, aiming at cultivating international business talents with an international vision and familiar with the marketing planning, market development and marketing management of multinational companies.
The marketing course pays attention to students' foreign language learning and cross-cultural communication, as well as the cultivation of students' professional qualities and practical ability. The professional knowledge system is jointly formulated by both the Chinese and foreign parties. It makes full use of the superior resources of Liaoning University, De Montfort University and Hong Kong Sunwah Group, introducing high-quality courses and outstanding teaching staff from De Montfort University, with small class teaching mode. Case teaching, simulation experiment, innovation competition and various other ways are adopted to optimize the course design, and excellent students are regularly selected to Hong Kong, Vietnam for practice.
Students can choose to study at De Montfort University in UK after studying at Liaoning University for two years. If qualified, they will be awarded with diplomas/degree certificates from both Liaoning University and De Montfort University. Students can also choose to study in Liaoning University for all four years and be awarded the diploma/degree certificates by Liaoning University.
Students studying at De Montfort University could gain up to the maximum nine exemptions from ACCA exams if you choose the appropriate modules
DMU Entry Criteria:
Students can choose to study abroad voluntarily, but they need to meet the following criteria
Our school will assist students to apply for going abroad.
Microeconomics, Macroeconomics, Principles of management, Fundamentals of Accounting, Introduction to Marketing, Financial management, Business Statistical Analysis, Business Communication and Employability, Innovation and Entrepreneurship, International Marketing, Business and Marketing Environment, Consumer Behavior, Marketing Research, Management Operations, Human Resources Management, Organizational Behavior, Marketing Strategy Management, International Commercial Law and Corporate Governance and etc.
Features and Advantages:
1. Cultivate international high-end marketing talents with excellent professional abilities who can be well adapted to the all-English working environment.
2. Chinese and British teaching staff deliver courses jointly in small class teaching mode, offering good language environment.
3. Weeks of lectures are given completely by teaching staff from De Montfort University in each semester, which exercise students' language ability and way of thinking, strengthen their professional foundation, and improves their scientific research ability.
4. SWIBS has exclusive advanced multimedia facilities to meet the needs of intelligent learning.
Career Potentials after Graduation:
Marketing course students have solid academic performance, proficient in foreign languages, and excellent overall quality. Some graduates are recommended to study in famous domestic universities without examination, such as Shanghai Jiao Tong University, Wuhan University, Shanghai University of Finance and Economics, Central University of Finance and Economics, University of International Business and Economics and etc. Some graduates apply for for overseas postgraduate studies in London School of Economics and Political Science, University College London, Columbia University, Johns Hopkins University and other world-renowned universities. In the past three years, nearly 70% of our graduates have been admitted to graduate schools. Some of the graduates have joined China Mobile, PetroChina, Bank of China, COFCO and China Southern Airlines. All our graduates have achieved a high-level of further education and high-quality employment.